vitaminTHICK

vT Party Cypher

Elliott — Wed, 09 May 2012 17:34:31 +0000

Yes this was at our Holiday Party. Yes, I am late on posting this. Yes, it is still pure fire.

Good looks College Rap Up for the footage.
+Easy!

Brey Quick: Light Year

Elliott — Sat, 14 Apr 2012 23:57:00 +0000

Over 15 months in the making, Brey Quick is finally ready to share his newest creative endeavor, “Light Year,” with the world.

It has been quite the journey…

Brey’s relationship with vT actually dates back to 2008, when both our brand and his musical career were in their infancies.

He loved our t shirts and we dug the tracks he showed us, so it was a easy match.

All romanticism aside, we rep each other to the fullest, and this is a very proud day for the entire vitaminTHICK family.

I won’t bore you with the various trials and tribulations that we went through while building this body of work, but trust me when I say it required a lot of effort to get to this point.

Given the quality of the tracks and depth of the content, I think that will be quite evident once you hit play.

Please enjoy the music, and if you like it, share it with some friends.

Without further ado, I present to you: Light Year.

Download the new project HERE.

(Shoutout to Don Kim on the artwork.)

vitaminTHICK x Wharf: Spring Collection Launch Party

Elliott — Wed, 04 Apr 2012 00:08:03 +0000

Friends!

Join us this Thursday as we celebrate the release of our Spring cut and sew collection with our new retail partner Shop Wharf in Providence, RI.

Brand new vitaminTHICK made in the USA menswear styles will be available for purchase for the first time, bites and beverages will be supplied by Trinity Brewhouse, and DJ Goulet will be serving up some vinyl (yes, actual records!) on the 1s and 2s.

Could be good!

+Easy!

2012 vitaminTHICK Bracket Challenge!!

Elliott — Mon, 12 Mar 2012 02:20:28 +0000

UNGH! YEUCH! WOOP! AYE! GUCCI! (Insert your favorite hype adlib here)!

Its March baby, and we are in the vitaminTHICK of the Madness with the 2012 vitaminTHICK Bracket Challenge!

To enter, visit the group page here (password: squirrels).

Last year the winner was decided on the final weekend, and with a wide open field, we are expecting even more drama this time around.

Once again, in the spirit of March Madness, we are rewarding the risky underdog picks and cinderella stories by multiplying the winning team’s seed number by the round’s weight value. (See “Scoring System” for more info).

Up for grabs is a $100 gift voucher to www.vitaminTHICK.com, and with our Spring/Summer line dropping in the next couple of weeks, this prize is sure to suit the winner quite nicely.

*In order to be eligible for the competition, you must follow @vitaminTHICK on Twitter and like vitaminTHICK on Facebook*

Let the Madness begin!

GET BUCKETS!
(R.I.P. Gus Johnson’s voice from the tourney… absolute travesty that CBS didn’t show him the money.)

vitaminthick holiday party and trunk sale

Elliott — Mon, 12 Dec 2011 19:46:46 +0000

‘Twas 10 days before Christmas, and all through the Bean,
The cool kids hunted for the coolest of scenes.
Much to their delight, an event was in place,
Full of apparel, art, music, even a Mario Kart race.

Hosted by vitaminTHICK, a clothing brand Boston-bred,
It’s a night sure to quell any holiday dread.
Enjoy discounts on gear that’s soft as pillows,
Sip on some Bushmills; snack on pickles by Grillo’s;
Perhaps you’d rather a cold one? PBR will supply;
Add on the famous Recess Ruckus, and no mouths will go dry.

Entertainment will be bountiful and sure to please:
Holding down New England are the talented Kyle J and Aziz.
Brey Quick will provide some Southern representation,
While DJ Goulet and Brek.One ignite the DJ rotation.

So please join us at The North Star for a night of holiday cheer,
As vitaminTHICK and friends get you ready for the New Year.

(Just as a refresher, here is the vid from the last time we threw down in Boston.)

vitaminTHICK™ S/S 2011 Trunk Show – Boston. @GoodLife Bar from vitaminTHICK on Vimeo.

Brey Quick in NYC this Wednesday!!

Elliott — Sat, 15 Oct 2011 15:40:27 +0000

We recently flew Brey Quick up to Providence to put the final touches on his next masterpiece: Light Year. Once that mission is wrapped up, the team will head down to NYC for CMJ music week. Brey will be performing his new material for the first time at the Samsung Experience located in the Time Warner Center at Columbus Circle. There are some other great artists on the bill as well… and its a FREE SHOW. RSVP to the email as indicated in the flyer below! The vT fam will be in the building to support our brethren Brey Quick, so we hope to see you there!

+Easy!

FW11 WALKABOUT

Andrew — Sat, 08 Oct 2011 18:43:21 +0000

New fleece and numbered edition tees have been added to the store.

Salut!

Elliott — Fri, 07 Oct 2011 15:27:39 +0000

Shout out to Shoes Up, France’s top sneaker culture magazine, for a nice piece on Sneakerology. If you can find this publication at your local specialty newsstand, make sure to pick it up! Shoes Up is widely regarded as one of the more official footwear magazines in the world. Merci Olivia! (et merci Tasha pour le photo!)

Easy!

GoldenEye can’t stop, won’t stop

Elliott — Fri, 12 Aug 2011 15:41:29 +0000

I couldn’t hide my excitement when the previous updated GoldenEye trailer dropped, so how could I remain silent when news of this even-more-awesome version surfaced?!

Obviously we timed the release of these Moonraker sweatshirts for the new GoldenEye! Duh!

+Easy!

Vault NYC: Lazy Sundaze

Elliott — Tue, 02 Aug 2011 19:09:03 +0000

A number of weeks back we hosted a vitaminTHICK takeover at Vault in Harlem, USA. We were pleased to have several members from the vT extended family as well as some newcomers roll through for a great time that included fresh summer styles, performances by Brey Quick and DJ Portarock, and of course, some freshly mixed Recess Ruckus. Check the pics below if you missed out!

Mayor came through to represent!

Slum found himself camped out by the Recess Ruckus all day.

C’mon guys! This is a family website!

Bernard James sifting through the gear… not looking sketchy or anything.

Tartans embrace!

And the title of “Bawss Status Numero Uno” goes to…

OG WITH THE DUFFEL!!! UNGH!

As an added bonus, Portarock was kind enough to upload some of his mix from the Vault performance. Enjoy!
PortaRockLIVE @ the Vitamin Thick Launch Party by PortaRock

Thanks to everyone who came out to party with us! Stay in touch with vitaminTHICK for word on our next event this Fall.

+Easy!