VitaminTHICK

I don’t like to participate in the mass market hype machine because frankly, mass market is usually pretty beat, but seeing as Drake has become a collaboration platform onto himself I felt compelled to weigh in on the debate.

Long story short, I disagree that this is a “start-to-finish” album.  Granted, this album is meant to make the cash registers ring, and therefore has targeted the most fertile and possibly the most fervent consumer – the hip hop heads – but I felt like Bun should have gotten a feature, and I would have liked to have seen some mash up with dance/electronic or even some indi-rock cats.  Maybe a Killers feature, JunkieXL, Yeah Yeah Yeah’s – I know what you’re saying, and yeah, I get the economics, and I also see the argument that we don’t need another 808’s or another wave of Daft Punk rehashes, but I just wanted a little nod to the oldschool (BunB) and a sprinkling of some new ideas (the aforementioned).

That’s all I’m sayin’.

The cliff notes on the album are as follows:

Til’ next time,

If you have gone out in Boston over the last 5 years, odds are you have partied with Dj Hevan supplying the soundtrack. Dude spins literally EVERYWHERE now… and it all started with his mixtape cassettes back at the Zoo (UMass). As one of the more versatile DJ’s in the greater Boston area, Hev can move from rocking the block with the truest hip hop beats to orchestrating the club with the freshest electronic sounds.

We dig his mixtapes, and he digs vitaminTHICK, so naturally, it was an easy match.

Make sure to check out Hevan spinning all over Boston as he reps vT and keeps the party live.  (One stipulation of this deal is that Hev MUST play Skee Lo’s “I Wish” every time we are in attendence… No matter what mix he is in.)

Also, visit the download page on his website for a variety of mixtapes/tracks for $Free.99.

Be on the lookout for more projects involving DJ Hevan and vitaminTHICK in the near future! (… did somebody say “ThiXtape”??)

Be Easy!

Shark fishing; that new new maritime activity.  A little over-the-side photo by “the captain”, Johnny Harker.  From sling-shotting Drew and I around on an innertube behind his boat, back in the day, to wrangling 8.5 Blue Sharks.

A growing up tale like few others.  What can I really say?   Elevate your game..

Keeping it true blue in the big blue.

Til’ next time,

Above: vitaminTHICK representative Jeff Adrien just doing his job for the brand: providing metaphors for what happens when you go up against us.

Below: Jeff and Eli spinnin’ in the booth in Madrid… Normally DJs are super strict about their space, unless you are wearing matching vT tanks, of course.

Big ups to the homie JA doing work for the Memphis Grizzlies summer league team.

We gonna make it!!!

Be Easy!

Perhaps the most highly anticipated sporting event (not involving a game) in recent memory is finally here, and its not the verdict on how much money Elin “Feed Me the Cake” Woods is about to clock.  Tomorrow, July 1, marks the opening of Free Agent Season 2010 in the National Basketball Association.  For a number of years, experts and fans alike have been debating the future destination of some of the game’s greatest stars whose contracts are all conveniently up at the same moment.

While I have my thoughts on where everyone is headed, I wont bore you the same opinions that are currently flooding all major sports websites.

Instead, I would like to touch upon a fascinating result of the free agent madness: the viral efforts of certain fan bases to convince certain players to join or stay on their respective teams.

Obviously, Lebron James is the biggest name on the menu, and every team in the world would love to have him on the roster (including the US Soccer team… insta-header goals on corner kicks).  Here we have two videos that were created by groups or individuals (that have nothing to do with the Cavs or Knicks):

This is a REAL video with one of the richest men in the world begging a basketball player to play in his city.  Do you know where I first saw this video? On the tv in a NYC taxi.  And then I got out of the cab, and a homeless man was wearing a “Cmon Lebron” shirt.  Talk about market coverage! Only in NY…

Touching. One thing I can’t deal with is sad children… another thing I can’t take is cartoon logos of states crying. Its too much. The singer kinda sounds like Jon B.

The next video doesn’t involve Lebron, but rather Chris Bosh. He may be number 3 when it comes to the pecking order for this summer’s free agents… but he definitely wins the award for best fan-plea.

She is funny, creative, has a great voice, and is singing about free agency. I think Im in love.

I hope you all enjoy the twists and turns of free agency as much as the NBA will enjoy profiting off jersey sales of player going to new teams.
Be easy!